The notorious company, Apple, has made a tremendous leap in
the technology industry once again. On Wednesday afternoon, the corporation
revealed the much anticipated iPhone 7. Matt Weinberg, the tech
reporter for Business Insider, recapped the significant reveal of the new
device in his recent article, The master plan behind Apple AirPods and
iPhone 7. The biggest
headline that came out of Apple’s announcement was the removal of the
traditional 3.5 mm headphone jack and the creation of “AirPods”, a wireless
Bluetooth headphone. The innovative technology that Apple has incorporated in
its new devices is a huge risk for the company; nevertheless, taking a chance
has allowed better features to be added to the newest iPhone. Weinberg
effectively captures the interests of the millions of tech enthusiasts around
the world by organizing the article in a coherent manner and relating to his audience in his writing.
To organize his article, Weinberg divides Apple’s “master
plan” into four main ideas: AirPods are the Key, Siri is Everything, Our
Science Fictional Future, and Barriers Ahead. He purposely enlarges the four
labels and bolds the text to make each section stand out to establish
coherence. By structuring his writing this manner, the
reporter allows the readers to easily navigate through the text and understand
specific details that they are interested in learning. For instance, if the readers are
interested in learning about the drawbacks of the new technology, they can
easily find the "Barriers Ahead" portion of the article and locate
the desired information. The structured writing ultimately allows the author to
convey the new information efficiently and effectively.
In addition to the organization, Weinberg also
establishes a relationship with the audience to make his writing more engaging. When describing the new features on the iPhone, he notes,
"Siri lets you use your apps without taking your phone out of your pocket
or checking your Apple Watch". The author employs the pronoun
"you" and "your" numerous times throughout the course of the
article to create a close connection between the tech fanatics. Rather than
utilizing third person pronouns such as "one" or "he or she",
he directly speaks to his readers to make his writing more appealing and
relatable. Overall, Matt Weinberg does an excellent job giving a synopsis of
Apple's reveal date through his effective writing technique.
No comments:
Post a Comment